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Mctavish Klaviyo Case Study

This Klaviyo case study covers the work and results for Mctavish. How Mctavish increased Klaviyo revenue by improving deliverability, signup forms, email templates, flows and campaign execution.

Mctavish Klaviyo case study background

157%

revenue lift

162%

sales lift

2.7x

above industry

Business type

Surf and lifestyle ecommerce brand

Region

Australia

Main problem

Deliverability, signup forms, templates, flows and campaign execution needed a stronger Klaviyo structure.

Klaviyo work

Resolved deliverability issues, Rebuilt the signup form, Built best-practice email templates

Result

157% revenue lift and 162% sales lift

Related service: Klaviyo projects

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What Improved

  • Attributed revenue up 162%
  • Over 57% campaign revenue
  • Revenue up 157% in 3 mths
  • Deliverability score at 85
  • Open rate increased 112%
  • AOV grew 45.9% MoM

What Was Done

  • Resolved deliverability issues
  • Rebuilt the signup form
  • Built best-practice email templates
  • Rebuilt fundamental and extended flows
  • Created an EDM-focused template

Proof Points

Take Your Klaviyo to The Next Level

Get in touch for a Klaviyo account audit, custom project, or ongoing support and optimisation across flows, campaigns, segmentation, deliverability, and attributed revenue.

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