Technical setup
- Klaviyo tracking is installed and firing correctly
- Shopify, ecommerce or SaaS platform data is syncing cleanly
- Core metrics, events and profile properties are available
- UTM tracking is enabled and campaign naming is consistent
Klaviyo Audit Checklist
A practical checklist for reviewing the core areas that usually decide whether a Klaviyo account is healthy, underused or quietly leaking revenue.
Deliverability
- Sending domain authentication is configured
- Suppression, bounce and spam complaint patterns are reviewed
- Engagement segments protect sender reputation
- Inbox placement risks are checked before scaling campaigns
Forms and list growth
- Popup offer, timing and targeting match the customer journey
- Mobile form experience is easy to complete
- Email and SMS consent language is clear
- Submit rate is reviewed against realistic traffic benchmarks
Flows
- Welcome, abandoned checkout, browse, post-purchase and winback flows are active
- Flow timing, filters and exclusions avoid message overlap
- Emails use strong subject lines, CTAs and are mobile-friendly
- Flow revenue is measured against total Klaviyo performance
Campaigns
- Campaign calendar has a clear rhythm and purpose
- Segments are set instead of sending campaigns to everyone
- Creative, copy and offers are aligned with customer intent
- Campaign revenue is balanced against automated flow revenue
Revenue performance
- Klaviyo attributed revenue is reviewed as a share of total revenue
- Revenue per recipient shows if the list is being monetised well
- Campaign, flow, email and SMS contribution checked separately
- Priority fixes are ranked by likely revenue impact and risk
Want the full account reviewed?
The full Klaviyo audit turns these checks into a clear report, screenshots, priority fixes and a practical roadmap for improving account performance.
Common Klaviyo Questions
What is included in a Klaviyo audit?
A Klaviyo audit reviews technical setup, deliverability, onsite forms, flows, campaigns, templates, SMS, tracking and revenue performance so you can see what is limiting growth.
How long does a Klaviyo audit take?
Most audits are completed within 1-2 weeks after the account has been reviewed in detail, with findings, screenshots, priorities and recommended next steps prepared in a clear report.
Can the audit lead into implementation?
Yes. The audit can be used to plan a Klaviyo project or ongoing support if you want help fixing the issues found.
Keep Going
View all resourcesKlaviyo Audit vs Ongoing Support
A clear way to decide between a one-off Klaviyo audit and ongoing support for campaigns, flows and account growth.
Signs Your Klaviyo Account Is Underperforming
Use these signs to spot weak attributed revenue, poor list monetisation, missing flows, campaign issues and deliverability risk.
Klaviyo Flow Audit Guide
A focused guide to auditing welcome, abandoned checkout, browse, post-purchase, winback and customer lifecycle flows.
Take Your Klaviyo to The Next Level
Get in touch for a Klaviyo account audit, custom project, or ongoing support and optimisation across flows, campaigns, segmentation, deliverability, and attributed revenue.