Use this Klaviyo flow audit guide to review the flows that most often influence lifecycle revenue and customer retention.
The strongest flow audits begin with the flows most likely to influence new subscribers, shoppers, customers and repeat buyers.
Good design helps, but poor filters, timing, exclusions and splits can quietly damage revenue and customer experience.
Flow revenue should not be judged in isolation. It needs context from campaigns, total Klaviyo attributed revenue and business revenue.
The Klaviyo account audit turns these checks into a clear report, screenshots, priority fixes and a practical roadmap for improving account performance.
Most ecommerce brands should have welcome, abandoned checkout, browse abandonment, post-purchase and winback flows, with structure depending on the customer journey.
Common causes include poor timing, weak segmentation, missing exclusions, unclear CTAs, deliverability issues, broken tracking and generic messaging.
Klaviyo Audit Checklist
Use this checklist to review technical setup, deliverability, forms, flows, campaigns, SMS, tracking and revenue performance.
Klaviyo Audit vs Ongoing Support
A clear way to decide between a one-off Klaviyo audit and ongoing support for campaigns, flows and account growth.
Signs Your Klaviyo Account Is Underperforming
Use these signs to spot weak attributed revenue, poor list monetisation, missing flows, campaign issues and deliverability risk.
Get in touch for a Klaviyo account audit, custom project, or ongoing support and optimisation across flows, campaigns, segmentation, deliverability, and attributed revenue.
