Klaviyo Deliverability Audit Guide

Use this Klaviyo deliverability audit guide to review the signals that affect inbox placement, campaign performance and revenue.

Check the technical setup first

Deliverability depends on trust. Sender setup, authentication and tracking need to be clean before campaigns can be judged properly.

  • SPF, DKIM and DMARC
  • Dedicated sending domain
  • Branded click tracking
  • List growth and consent source

Review engagement and sending behaviour

Inbox providers look at how recipients respond. Sending too broadly or too often can make strong creative perform badly.

  • Open, click and conversion trends
  • Complaint and unsubscribe rates
  • Campaign frequency
  • Engaged segment usage

Keep the list clean

A healthy Klaviyo account should protect the sender reputation by managing inactive profiles and risky segments.

  • Suppression hygiene
  • Sunset strategy
  • Inactive profiles
  • Segment quality

Want the full account reviewed?

The Klaviyo account audit turns these checks into a clear report, screenshots, priority fixes and a practical roadmap for improving account performance.

View audit details

Common Klaviyo Questions

Can Klaviyo deliverability affect revenue?

Yes. If emails land in spam or reach less engaged audiences, open rates, clicks, conversions and attributed revenue can all drop.

How often should deliverability be reviewed?

Deliverability should be monitored regularly, especially before high-volume campaigns, major promotions and after changes to sending strategy.

Take Your Klaviyo to The Next Level

Get in touch for a Klaviyo account audit, custom project, or ongoing support and optimisation across flows, campaigns, segmentation, deliverability, and attributed revenue.

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