Understand how flows and campaigns should work together inside a healthy Klaviyo revenue mix.
Flows should respond to customer behaviour and lifecycle moments. They are usually always-on and can produce strong revenue when the logic is healthy.
Campaigns are where planning, offers, segmentation and creative rhythm become important. A strong account should not rely only on automated flows.
A balanced account does not always mean exactly 50/50 every month, but one channel doing nearly everything is usually a signal to investigate.
Ongoing support helps keep flows, campaigns, segmentation, deliverability and reporting moving with clear priorities and regular optimisation.
Both should contribute. The ideal mix depends on the brand, but a healthy account usually has active flows and campaigns working together.
That often means the campaign strategy is missing, too broad, too inconsistent or not converting enough.
Klaviyo Audit Checklist
Use this checklist to review technical setup, deliverability, forms, flows, campaigns, SMS, tracking and revenue performance.
Klaviyo Audit vs Ongoing Support
A clear way to decide between a one-off Klaviyo audit and ongoing support for campaigns, flows and account growth.
Signs Your Klaviyo Account Is Underperforming
Use these signs to spot weak attributed revenue, poor list monetisation, missing flows, campaign issues and deliverability risk.
Get in touch for a Klaviyo account audit, custom project, or ongoing support and optimisation across flows, campaigns, segmentation, deliverability, and attributed revenue.
